Expert advice: Build your own personal brand with social media

BUILD YOUR BRAND. Robin J. Phillips, (right) the digital director for the Phoenix-based Donald W. Reynolds National Center for Business Journalism, tells teachers that professions should build their own brand by using social media and developing a personal website.

Photo By Scott F. Davis

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Professionals should "build their own personal brand" using social media, like Facebook and Twitter, an expert in digital communications told teachers Wednesday.

Robin Phillips, the digital director for the Phoenix-based Donald W. Reynolds National Center for Business Journalism,  said that it is important for people to establish a professional brand that is transferable in case they change jobs or professions.

Facebook is a good opportunity, but Twitter probably works best for reporters, she said. Professionals should also have their own personal website, she said.

"Having a good social media network allows you to broaden your sources," Phillips said.

She cautioned teachers that prospective employers often check social media before deciding whether to hire new employees. The most common mistakes include using foul language, posting inappropriate photos and talking about the use of alcohol and illegal drugs, she said.

Scott F. Davis
Westville OK High School